Thursday, 10 October 2013 22:19
Announcing an Exclusive Singapore-Centered Whisky with an Old blend bottled for Singapore
With the growing whisky market here in Singapore, it is no surprise that many of the big companies in the whisky world have started to take notice of Singapore as a location and market that can be tapped on. Over the past few years, big companies like William Grant and Morrison Bowmore have held huge launches of their whiskies here, with premium expressions available exclusively in Singapore. The strategic location as a transport hub has also made Singapore's Duty Free market a prime target for luxury expressions too and one such company that has done a lot in this area would have to be whisky giants Diageo. After launching the Johnnie Walker Odyssey early this year, Moet-Hennessy Diageo, which distributes Diageo's whiskies here in Singapore, have launched yet another Singaporean exclusive, a limited edition Johnnie Walker Blue Label with the Singapore city Skyline etched onto the bottle. Singapore is honoured to be one of the seven featured cities alongside Hong Kong, Mumbai, San Francisco, Los Angeles, New York and Auckland, making it the only Southeast Asian city to be forever etched in liquid history. A quick look at the bottle's design shows Singapore's newest icons like the Singapore Flyer and the Marina Bay Sands, and comes with a limited edition number etched on the bottle as well.
This special edition Johnnie Walker was released to much fanfare on the 19th of September 2013 at Changi Airport at a specially built Johnnie Walker Blue Label Gallery at Changi Airport's newly renovated Terminal 1 concourse. To make this special edition all the more localized, Johnnie Walker commissioned three local artists to contribute to this gallery, once again reflecting the growing nature of Singapore's local arts scene. This gallery will remain at Changi Airport Terminal 1 till the end of October, so anyone travelling via Changi Airport should definitely give it a try!
As for the whisky itself, the Johnnie Walker Blue Label Singapore Skyline edition will be sold at Changi Airport for $600 a bottle, with a limited run of 150 bottles available only.
Well SGwhisky did not get to taste the liquid in this bottle, but following up on the local whisky theme, how about an old Johnnie Walker Black Label from the 1970s bottled for the Singapore market? That's not a bad way to pay tribute to this new whisky I must say!